Monday, February 12, 2018

Operators Should Embrace SVOD to Attract Next Generation

Parks Associates senior director of research Brett Sappington noted that most users of SVOD services like Netflix, Amazon and Hulu are younger (aged 25-34) and have been in their homes less than 12 months, adding that people who have SVOD subscriptions also have some form of pay TV service.

Sappington said the fastest segment among video consumers are households that are taking two, three and four services, so they aren’t averse to paying for content, they just don’t want to pay or what they don’t want.

“People that love video pay for video,” Sappington said.

From the article "Operators Should Embrace SVOD to Attract Next Generation" by Mike Farrell.
 

Next: More Channels Tune in to Twitch
Previous: Hub Research Finds an OTT Tipping Point

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2020 Parks Associates. All Rights Reserved.