Friday, March 17, 2017

One in five US subscribers now ‘dissatisfied’ with pay TV service

Some 20% of US pay TV subscribers are now dissatisfied with their pay TV service, according to research from Parks Associates.

The future represents a 100% increase since 2013, according to Parks. Its TV Services: Changing the Channel Package report shows that only one-third of pay TV subscribers are very satisfied with their pay TV service, a drop from 57% who indicated very high satisfaction levels in 2013.

The research group’s 360 View Update: Pay TV and the Reality8 of Cord Cutting report meanwhile shows that 5% of US broadband households have never subscribed to a pay TV service, with adoption declines most notable among younger heads of household.

From the article "One in five US subscribers now ‘dissatisfied’ with pay TV service."

Next: OTT churn increases in US during pandemic
Previous: Parks: US Churn Rate For OTT Services Is 19%


    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2022 Parks Associates. All Rights Reserved.