Tuesday, February 07, 2012

Number of U.S. gamers more than doubled since 2008

According to a new report  from analyst firm Parks Associates, there are now 135 million people in the United States playing games for at least an hour per month, more than double the 56 million gamers reported in 2008.

Most of these new gamers, the firm says, have been attracted by the free to play and social markets, which have captured new audiences on the web, smartphones, and other emerging platforms.

In the mobile space, specifically, Parks Associates reports that roughly 18 percent of all U.S. gamers download games through their phones, up from 7 percent in 2008.

In addition, Parks Associates detailed spending habits for the free to play and online markets, noting that gamers who buy virtual goods via Facebook games spend about $29 per month on average, while those who purchase items in other free to play games spend roughly $21 per month.

Last year, the firm issued a similar report, saying that the number of gamers in older demographics has more than doubled since 2007, thanks in large part to games such as Angry Birds, Fruit Ninja, and Words with Friends.

From the article, "Number of U.S. gamers more than doubled since 2008, study finds" by Tom Curtis

Next: Game consoles more popular streaming devices than dedicated boxes in U.S.
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