New White Paper: The Data-driven Video Discovery Evolution

by Parks Associates | Nov. 9, 2011

New user experiences and a variety of viewing devices are expanding video's role from to an interactive, converged, and personalized entertainment experience. The implications to service providers, consumer electronics manufacturers, and content owners are significant, raising new questions about brand erosion, advertising revenues, and consumer loyalty.

The Data-driven Video Discovery Evolution examines the phenomenon of video fragmentation and evaluates how an effective search and recommendation solution can create a personalized and revenue-beneficial experience.

Unit sales of connected CE-including smartphones and tablets-will grow from more than 640 million units in 2011 to nearly 1.8 billion by 2015. Smartphones and tablets will account for nearly 80% of all video-centric connected CE sales over the next five years.

To download this free white paper, click here.



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