Thursday, June 18, 2009

Mobile Ad Revenues to Hit $1.5B by 2013

Parks Associates estimates there were 62 million smartphone users in North America in 2008, with user penetration expected to reach 239 million in 2013. The firm predicts that U.S. 3G network data plans will reach 95% penetration by 2013, with Canada achieving 70% penetration.

“Mobile advertising is poised to take advantage of opportunities presented by the diffusion of 3G networks and devices such as the smartphone,” said Heather Way, research analyst, Parks Associates. “Advertisers will begin to incorporate mobile into their media campaigns as this medium matures into a viable marketing space.”

Way cautions that advertisers may encounter early resistance from consumers. Previous research from Parks Associates found that 38% of respondents do not want to receive ads on their mobile phone, while 37% remain neutral to the idea.

Perhaps not surprisingly, mobile ads are more welcome among younger age groups. “Teens and young adults are more receptive to ad-supported mobile content, particularly in entertainment genres,” Way added.

From the article, "Mobile Ad Revenues to Hit $1.5B by 2013"

Next: Mobile Ad Spending to Top $13B by 2013


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