Monday, June 06, 2011

MEDIA ALERT: TargetSpot and Parks Associates To Present Research about the Impact of Digital Audio

Webcast Will Address Internet Radio Advertising Trends

Parks Associates and TargetSpot will co-host a research webcast, "TargetSpot Digital Audio Insights," on Thursday, June 9, presenting detailed findings about the impact of Internet radio advertising, synergies with digital and broadcast advertising, and behavior of digital audio listeners.

According to Parks Associates, Internet radio can more than double consumers’ ad response rates when included in an advertising campaign, with 52% of digital audio listeners recalling an Internet radio ad and 40% of those responding to an ad.

This webcast details TargetSpot’s groundbreaking research demonstrating that among U.S. consumers, the combination of time spent and engagement with digital audio translates to high ad recall and response rates, online and offline.

What: "TargetSpot Digital Audio Insights" webcast, co-hosted by Parks Associates

The proliferation of Internet-enabled devices has led to an increase in digital audio usage, creating an innovative vehicle to connect with consumers. Additionally, those who listen regularly to digital audio are a highly desirable audience – they are tuned-in to multiple devices for significant amounts of time, are deeply engaged with the content, and demonstrate high recall and response rates for ads.

Andy Lipset, Chief Revenue Officer, TargetSpot
Eric Ronning, EVP, Emerging Media, TargetSpot
Heather Way, Research Analyst, Parks Associates

When: June 9, 1 P.M. CT

Press Registration: http://www.parksassociates.com/targetspot-webcast-june2011

Interview: To request an interview or additional information, contact Holly Sprague at hsprague@gmail.com, +1.720.987.6614.

TargetSpot and Parks Associates have two white papers, "Digital Audio Usage Trends: A Highly Engaged Listenership" and "Internet Radio Advertising Impact Study," available for download at http://www.parksassociates.com/whitepapers.

Digital audio advertising trends will be a focus of Parks Associates' 15th Annual CONNECTIONS™ Digital Living Conference in Santa Clara, June 28-30. The session "Engaging Audiences through Connected Devices" will feature speakers from mgMEDIA, Rovi, Kantar Video, and Nagra-Kudelski. For more information, including press passes, visit http://www.parksassociates.com/events/connections-us.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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