Monday, June 06, 2011

MEDIA ALERT: TargetSpot and Parks Associates To Present Research about the Impact of Digital Audio

Webcast Will Address Internet Radio Advertising Trends

Parks Associates and TargetSpot will co-host a research webcast, "TargetSpot Digital Audio Insights," on Thursday, June 9, presenting detailed findings about the impact of Internet radio advertising, synergies with digital and broadcast advertising, and behavior of digital audio listeners.

According to Parks Associates, Internet radio can more than double consumers’ ad response rates when included in an advertising campaign, with 52% of digital audio listeners recalling an Internet radio ad and 40% of those responding to an ad.

This webcast details TargetSpot’s groundbreaking research demonstrating that among U.S. consumers, the combination of time spent and engagement with digital audio translates to high ad recall and response rates, online and offline.

What: "TargetSpot Digital Audio Insights" webcast, co-hosted by Parks Associates

The proliferation of Internet-enabled devices has led to an increase in digital audio usage, creating an innovative vehicle to connect with consumers. Additionally, those who listen regularly to digital audio are a highly desirable audience – they are tuned-in to multiple devices for significant amounts of time, are deeply engaged with the content, and demonstrate high recall and response rates for ads.

Andy Lipset, Chief Revenue Officer, TargetSpot
Eric Ronning, EVP, Emerging Media, TargetSpot
Heather Way, Research Analyst, Parks Associates

When: June 9, 1 P.M. CT

Press Registration: http://www.parksassociates.com/targetspot-webcast-june2011

Interview: To request an interview or additional information, contact Holly Sprague at hsprague@gmail.com, +1.720.987.6614.

TargetSpot and Parks Associates have two white papers, "Digital Audio Usage Trends: A Highly Engaged Listenership" and "Internet Radio Advertising Impact Study," available for download at http://www.parksassociates.com/whitepapers.

Digital audio advertising trends will be a focus of Parks Associates' 15th Annual CONNECTIONS™ Digital Living Conference in Santa Clara, June 28-30. The session "Engaging Audiences through Connected Devices" will feature speakers from mgMEDIA, Rovi, Kantar Video, and Nagra-Kudelski. For more information, including press passes, visit http://www.parksassociates.com/events/connections-us.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

http://www.parksassociates.com

Next: Digital Advertising Alliance (DAA) is Step in Right Direction for Industry, Parks Associates Research Shows
Previous: Parks Associates and TargetSpot to host webcast on new digital audio research

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2018 Parks Associates. All Rights Reserved.