Tuesday, July 24, 2012

MEDIA ALERT: Nearly 25% of Mobile Phone Users Interested in Mobile App Supporting Communication with Their Doctor

Parks Associates Digital Health Analyst To Present New Research at mHealth World Congress

According to new digital health research from Parks Associates, nearly one in four U.S. mobile phone owners are interested in a mobile app supporting communication with their doctor. Jennifer Kent, Research Analyst, Parks Associates, will present new digital health research at the 4th Annual mHealth World Congress event Thursday, July 26, in the keynote panel discussion “Consumer Trends – What Mobile Technologies Will Prevail and Why?” at 9:15-10:15 a.m.

Parks Associates' research shows consumer interest in mobile health solutions is growing but the industry faces challenges in monetization and current consumer usage:

  • Nearly 30% of U.S. mobile phone users with a health condition are confident they would better manage their health problems if they had an easy-to-use health device/tool that tracks their progress.
  • On average, 15-20% of mobile phone users have strong affinity for at least one mobile health application.
  • The majority of mobile phone users will not pay more than $3 for a mobile health app – even if they like it.
  • Less than 20% of phone users search for health information on a mobile phone.


The mHealth World Congress gathers national and international health care and technology executives to discuss the latest applications and strategic initiatives as mobile technologies transform the future delivery of health care.

What: “Consumer Trends – What Mobile Technologies Will Prevail and Why?”
This session analyzes the results from consumer surveys that probe the impact of mobile on health and wellness behaviors.
Featuring Jennifer Kent, Research Analyst, Parks Associates

When: Thursday, July 26th, 9:15-10:15 a.m.

Where: The Colonnade Hotel
120 Huntington Avenue
Boston, MA 02116

Press Registration/Information: Contact Patrick Golden, Patrick.Golden@worldcongress.com, or register at http://www.worldcongress.com/common/press.cfm?confCode=HL12028.

Interview: To request an interview with Jennifer Kent, or additional information, contact Holly Sprague at hsprague@gmail.com or +1.720.987.6614.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

http://www.parksassociates.com

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