Tuesday, March 27, 2012

Majority of Siri Users Satisfied with Feature, Don't Want it on TV

Most Siri users consider themselves either “very satisfied” or “satisfied” with Apple’s voice-enabled personal assistant, according to a survey from Parks Associates.

An impressive 50 percent of respondents said they were very satisfied with Siri. Another 21 percent said they were satisfied with the iPhone 4S feature. But as enthusiastic as Siri users were about the technology, they appear less keen about it in other applications, most notably in a television set. Only 37 percent of respondents said they would like Siri for their TVs, while 20 percent entirely opposed the idea.

“Siri is clearly a hit among the initial iPhone user base," John Barrett, director of consumer analytics for Parks Associates, said in a statement.

"However," he added, "I would have expected more owners to want Siri for their TV set. These are the folks that rushed out to get the new iPhone 4S."

“People are expressing some reservations about Siri that could impact its popularity on other platforms," Barrett observed. “Some said Siri didn’t work well against background noise. Others said it had trouble understanding commands. These problems could be amplified in a noisy living room, where the main TV would be located."

From the article, "Majority of Siri Users Satisfied with Feature, Don't Want it on TV" by John P. Mello Jr.

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