It's all about awareness and simple installation: Insights from Manhattan Street Capital

by Parks Associates | May. 11, 2017

Prior to speaking at the 21st-annual CONNECTIONS Conference in San FranciscoRod Turner, CEO and Founder of Manhattan Street Capital, addresses key trends impacting the connected consumer and IoT markets:

What are the best use cases for consumers and the Internet of Things?

It's all about awareness and simple installation

What are the greatest obstacles to the adoption of connected products and services in the home?

Solve the huge security problem

What is the biggest driver for the connected consumer market?

The biggest obstacles are: lack of awareness, perception of difficulty to install, poor security, lack of standards.

Rod will speak on the panel session "IoT and the Smart Home - Investments, Start-ups, and Growth" on May 25 at 1:45 PM alongside speakers from Citi High Yield, Comcast Ventures, Mooreland Partners, and Woodside Capital Partners.

Join over 600 industry leaders at CONNECTIONS! Visit for more information on the speakers, topics, and sponsors featured at this year's event.


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