Friday, December 14, 2012

Interest in Microsoft’s Surface tablet plummeted 53% after product details, price revealed

“Consumer preferences in one of this holiday’s hottest categories — tablet computers — shifted pretty dramatically between the third and fourth quarters, according to a new survey of U.S. households with broadband access published Thursday by Parks Associates,” Philip Elmer-DeWitt reports for Fortune. “When presented with option of buying an iPad mini, 40% of those who had said planned to buy an iPad changed their minds and opted for the mini.”

“‘Apple continues to gain strength in key product categories,’ said Parks’ John Barrett,” P.E.D. reports. “The most dramatic shift, however, was the fall-off in potential Surface buyers. ‘Consumers initially expressed interest in the Microsoft Surface,’ Barett said, ‘but once pricing and product details were announced, holiday intentions to purchase a Microsoft Surface dropped to 21% in Q4 from 45% in Q3,’” P.E.D. reports.

From the article, "Interest in Microsoft’s Surface tablet plummeted 53% after product details, price revealed."

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