Increase Consumer Trust through Device Security and Frameworks

by Parks Associates | May. 4, 2020

More than ever before connected devices have been essential in helping consumers work, learn, and entertain at home. They also play a great role in home security as well as health and wellness. Given the surge of smart home products and online activity, consumers’ vulnerability to cybercriminals continues to rise and it is important to consider adapting device protections in this new environment.

Join us for a complimentary webinar, IoT Security: Establishing Frameworks to Protect Consumers, on Tuesday, May 19, 2020, co-hosted with PSA Certified.

This webinar takes a closer look at the importance of device security for brands and demonstrates the value of standards as well as industry certifications in creating product differentiation, reducing risks, and building consumer trust.

Ongoing reports of breaches reinforce security concerns, which adversely impact device sales and service adoption. By acquiring a security-by-design approach, product and service developers as well as manufacturers can protect consumers from risks resulting from increasing data flows between devices, the proliferation of wireless networks, and the growing amount of data stored on each device. Increasing consumer concerns regarding IoT security and privacy have negatively impacted growth in many industries which is why security is a critical aspect of device development, product innovation, and brand reputation.

Parks Associates research data shows:

  • 35% of consumers who do not own or intend to purchase a smart home product are avoiding these products due to security and privacy concerns and threats
  • 41% of US broadband households report concerns about hackers getting access to their devices
  • 71% of US broadband households that own smart devices are concerned about cybersecurity


In this webinar, industry experts discuss the importance of device security, how to build devices that take security concerns seriously, and the role that frameworks and certification schemes, such as PSA Certified, can play.

Register today!



Next: Rethinking Security When We Live, Work, Play at Home
Previous: COVID-19 and Technology Adoption

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