Tuesday, December 07, 2010

How to Ride the Freemium App Wave to Success

The freemium mobile app movement is now a full-fledged trend among consumers. For developers, it’s a lucrative one. As I wrote about recently, one-third of the top-grossing iPhone apps are freemium programs that cost nothing to play but make their money primarily through in-app purchases of additional content or functionality.

And Parks Associates last month reported that one in five gamers spends money on virtual items and microtransactions, which are expected to garner $6 billion in revenue by 2015.

From the article, "How to Ride the Freemium App Wave to Success" by Ryan Kim

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