Monday, March 09, 2015

HBO Now is cutting the cord, but there are still a few strings

Now that it's launching via Apple, companies like Comcast and Verizon may not have as much of a choice to sit out, or pull stunts like locking down access to HBO Go. Our other question is how much it will cost if anyone else offers it, as an official FAQ mentions "prices may vary" across providers. Exactly how much money Apple is making from the deal is unknown, so we'll be interested to see if someone like Amazon could choose to offer HBO Now access for a lower price, or maybe rolled into another subscription like Amazon Prime. Barbara Kraus of Parks Associates tells us analysts believe that after the 90-day exclusive is over, "HBO will open up to additional platforms including PCs, allowing users to sign up directly," just like Amazon and Netflix already do.

From the article "HBO Now is cutting the cord, but there are still a few strings" by Richard Lawler.

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