Monday, February 19, 2007

Google toying with in-game ad company buy?

Buying AdScape gives Google technology that will allow it to serve ads to yet another market, the fast-growing video and internet game industry. In-game ad revenue is expected to reach USD200 million this year and as much as USD700m by 2010, according to Parks Associates and Yankee Group Research, respectively.

From the article "Google toying with in-game ad company buy?"

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