Monday, February 19, 2007

Google toying with in-game ad company buy?

Buying AdScape gives Google technology that will allow it to serve ads to yet another market, the fast-growing video and internet game industry. In-game ad revenue is expected to reach $200m this year and as much as $700m by 2010, according to Parks Associates and Yankee Group Research, respectively.

From the article "Google toying with in-game ad company buy?" by Elinor Mills

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