Tuesday, July 01, 2014

Google to critics: Actually, Chromecast usage is up

Market research company Parks Associates made some headlines last month when it released the results of a study showing declining interest in Chromecast. According to that study, the percentage of Chromecast owners that use the device at least once a month to stream video declined from 78 percent to 73 percent from Q3 of 2013 to Q1 of 2014.

Google didn’t directly address those claims at its I/O developer conference, but a slide included in last week’s keynote address seemed to be all about calming worries that interest in Chromecast was waning. The number of minutes of usage of a 7-day active device increased 40 percent since Q3 of 2013, according to Google.

It’s worth pointing out that Parks and Google use slightly different metrics here. Parks looked at monthly use of all Chromecast devices, while Google focused on those that were online within a 7-day span. In theory, this could mean that both sides are right: Some consumers may have disconnected their Chromecast sticks completely, which would mean that Google isn’t tracking them anymore. Also worth noting: Google has actual hard data to rely on, whereas the Parks study was based on consumers saying what they did, which doesn’t always reflect actual usage.

From the article "Google to critics: Actually, Chromecast usage is up" by Janko Roettgers.

Next: Roku and Chromecast go head-to-head in streaming race, Apple TV falling behind
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