Girls Buy More Hot Gadgets Than Boys

by Parks Associates | Jan. 23, 2012

According to recent research prepared by Parks Associates for HSN, women are more likely to purchase “hot” tech products than men. That includes everything from LCD TVs, to tablets, to laptops and smartphones. It turns out that women tend to engage in digital activities more frequently than their male counterparts. As a matter of fact, once a woman owns a digital product, she becomes a heavy product user over time. That usage includes everything from watching video podcasts, to downloading full-length movies online, sharing and viewing photos, and listening to MP3s on their music player.

HSN has come up with yet another study which shows that women are spending more time playing game console like Xbox 360 and PS3, and that multiplayer games with social elements continue to be a strong draw. Women are also more likely to play Facebook games than men, and more likely to use social networks than men.

At CES last week, HSN took the time out to share this new research. One unexpected product that really stood out for us is a leopard version of the VuPoint Magic Wand Scanner. HSN’s big focus is on the female consumer and how they perceive and interact with technology.



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