Tuesday, March 10, 2009

Gaming Revenue to Top US$1B

Revenue for gaming is anticipated to top US$1 billion by 2013, says market research firm Parks Associates; and the company pegs social networking as an area of growth for that industry.

"Game companies should use social networks and gamer communities as marketing and distribution channels for their new and existing games," advises Stuart Sikes, President of Parks Associates. "Gaming has proven remarkably recession-proof, so as companies try to capture subscriber dollars, these offerings will serve as differentiators in a very competitive market."

From the article, "Gaming Revenue to Top US$1B" by Christine Persaud

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