Free Webcast: Creating Product Differentiation for Connected Consumer Electronics

by Parks Associates | Jul. 27, 2011

Parks Associates and LEVEL Studios will co-host a complimentary webcast Thursday, July 28, 2011 at 1 p.m. CT. This webcast is for CE device manufacturers and all brand marketers who want the latest information about the smart TV, smartphone and tablet markets. The webcast will look at ways in which device categories are converging and the impact that is having on product usage and consumer behaviors, go-to-market strategies for manufacturers and marketers looking to take advantage of opportunities across connected devices, and content consumption across various devices:

Parks Associates will examine recent data describing usage of consoles, Blu-ray, connected TVs, smartphones and tablets, and outline some key drivers of purchases that help answer the question: How can I differentiate my product?

LEVEL will discuss how they have helped their clients differentiate by creating a deeper relationship between the product and customer, driving product adoption and loyalty. Specifically, LEVEL will address ways to leverage the cloud and optimize cross-device experiences to drive differentiation.

Register today!



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