Monday, October 27, 2014

Fitbit Takes On Apple With New Wearables

Fitbit currently dominates the fitness tracker market, accounting for almost 40% of sales, according to a Parks Associates report; Samsung and Nike place second at 14% each. Yet Harry Wang, director of health and mobile product research at Parks Associates, said in a blog post that the report, released in August, predated the long-anticipated Apple Watch, and only 6% of US households have a digital pedometer or fitness tracker.

From the article "Fitbit Takes On Apple With New Wearables" by Alison Diana.

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