Friday, October 03, 2014

Facebook Messenger is America's most popular messaging app

It might have caused anger and dismay among the global Facebook community but according to Parks Associated research, Facebook Messenger is the most popular messaging app in the US based on its number of users.

Over half (55%) of smartphone owners say that they use it, and 45% say that they use Skype, making it the second most popular messaging app.

"These two apps are dominant in this high-growth area. At the beginning of 2014, 34% of U.S. smartphone owners used a messaging app on a monthly basis. The difficulty, especially for new entrants, is turning user growth into revenues," said Tejas Mehta, research analyst, Parks Associates.

In its latest report -- "The Post-SMS War for Mobile Communications: Technology" -- the research and analytics firm forecasts that by 2018 67 trillion messages a year will be sent globally via apps while the traditional SMS, which seemed so revolutionary in the 1990s, will be moving closer to irrelevancy with just 6.7 trillion messages sent.

From the article "Facebook Messenger is America's most popular messaging app."

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