Monday, July 22, 2013

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Telecom value added services (VAS) provider OnMobile Global Limited has announced that its acquisition of Livewire Mobile has closed. The new combined entity presents a single source solution for integrated VAS that will cater to high-value subscriber segments, including youth and upwardly mobile professionals, said the company in a release.

Livewire Mobile’s comprehensive portfolio of mobile music, RBT and gaming solutions and its marquee client base including: Sprint, metroPCS, US Cellular and Cricket, will combine with OnMobile’s prestigious American customer base including AT&T, T-Mobile and Rogers to establish a footprint at six of the top ten mobile operators in North America, the release said.

"Global mobile operators have struggled to monetize mobile data beyond core data plans, partly due to aggressive competition from OTT players over the last several years," said Harry Wang, lead mobile analyst from international market research firm Parks Associates. "The mobile VAS market represents an attractive opportunity for operators, but they must find an efficient means to aggregate, package, distribute, and manage these content and services in order to create a differentiated user experience." Wang continued, "Managed service partners, such as OnMobile, could provide this expertise more efficiently."

From the article, "OnMobile Sees Bigger North America Footprint With Livewire Mobile Deal."

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