Easy Access to Content Makes Selling Pay-TV in Europe Difficult

by Glenn Hower | Oct. 21, 2014

Parks Associates today released new European research that shows broadband households in Spain are more likely to opt out of pay-TV services and fees in favor of local broadcast channels. The firm's research study found nearly one-half of Spanish broadband households receive only local broadcast TV channels, compared to over 60% of British and German broadband households that pay separate monthly fees for pay-TV services.

Glenn Hower, research analyst at Parks Associates, commented that this trend is likely possible because of European consumers' greater access to media content. Parks Associates research shows a majority of Spanish broadband households own Internet-connected CE, and over half have TV-to-PC connections at their disposal. "Given that these connected consumers have easy access to broadcast and Internet content," Hower said, "it is difficult to sell pay-TV services in the highly competitive European markets."

Hower will be speaking at Broadband World Forum on October 22, where he will be chairing a discussion during the Future Disruption track and will speak on big data, European entertainment, and pay-TV.

For more information on Parks Associates European research and Broadband World Forum events, click here. To speak with one of Parks Associates' analysts, contact Holly Sprague via email.

Glenn Hower currently studies entertainment content and delivery services. Glenn is experienced in entertainment content production and distribution systems with a particular emphasis on radio, television, and film content.

Follow Glenn on Twitter at @GlennatParks.


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