Tuesday, September 10, 2013

Over 40% of U.S. broadband households have a subscription to an online video service

Parks Associates moderates Microsoft keynote fireside chat at Next TV Summit this week

In advance of Next TV Summit, research firm Parks Associates announced results from Video-on-Demand: The Road to Revenues, a 1Q 2013 survey of 10,000 U.S. broadband households, which shows 44% currently have a subscription to some kind of online video service, such as Netflix, Hulu Plus, or Amazon. Younger consumers are more likely to subscribe to OTT (over-the-top) video services, and 8% of consumers 18-24 have never subscribed to a pay-TV service.

"Consumers have a variety of viewing options now thanks to OTT content, which is dismantling the traditional TV business models," said Heather Way, Senior Analyst, Parks Associates. "Online video is now a common source of video viewing in U.S. households, while transactional VOD (TVOD) is near the bottom. However, industry players, from service providers to retailers, have many new options in monetization models, including advertising, t-commerce, transactions, and subscriptions.”

Parks Associates research - Methods Consumers Use to Watch Movies at Home

Way will moderate the fireside chat with keynote speaker Blair Westlake, Corporate Vice President, Media and Entertainment, Microsoft Corporation, at the Next TV Summit on Wednesday, September 11, 9:55-10:35 a.m. at the Grand Hyatt San Francisco. Way and Westlake will discuss these new business models and successful strategies for key players.

“In my session with Blair Westlake of Microsoft, we will discuss factors affecting business models, current successes in offerings such as TV Everywhere, and areas of future growth, including the role of apps," Way said.

For more information on Parks Associates’ research Video-on-Demand: The Road to Revenues, or to request a meeting with Heather Way at the Next TV Summit, please contact Holly Sprague at hsprague@gmail.com.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

http://www.parksassociates.com

Next: Consumers Unaware Of Opt-Out Settings with Online Ads
Previous: U.S. tablet owners to increase 61% in one year to exceed 130 million in 2014

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2018 Parks Associates. All Rights Reserved.