Thursday, November 07, 2019

More than 50% of new security system owners self-installed their system

CONNECTIONS™ Summit at CES® examines impact of DIY and smart home on the security industry with executives from Arlo Technologies, Google, Ring, and SimpliSafe

New research fromParks Associates reports that 51% of security system owners who acquired their security system in the past 12 months self-installed their system. This is up from only 10% of security system owners who acquired their system six or more years ago, and 88% of self-installers report the setup was easy or very easy for their system.

The international research firm will explore the impact of DIY and smart home solutions on the security market, including strategies to leverage innovations to expand adoption, at the fifteenth annual CONNECTIONS™ Summit: Smart Home Business Models and Strategies on January 7 at CES® 2020 in Las Vegas.

CONNECTIONS™ Summit features multiple sessions examining mass-market business strategies, partnership opportunities, next-gen home services, energy management solutions, and smart home platforms, concluding with a networking reception. CONNECTIONS™ Summit sponsors include Alarm.com, ARM, Cirrent, Inspire, Sprosty Network, Trusource Networks, and MMB Networks.

“New DIY security solutions entering the market are designed from the ground up to be self-installed by the consumer, so they are designed to deliver a smooth, painless experience on installation and setup,” said Dina Abdelrazik, Senior Analyst, Parks Associates. “These solutions seek to appeal to households unmoved by traditional self-installed security systems. Value propositions such as security and peace-of-mind have always appealed to a broad base of consumers, so as DIY products evolve to deliver an easy off-the-shelf experience, security adoption will start to crack the 70% of households that do not have and do not plan to acquire a security system.”

The session “Disruption in Home Security: Smart Home Convergence” features the following speakers:

  • Naveen Chhangani, VP, Product and Services, Arlo Technologies
  • Vera Tzoneva, Head of Assistant Distribution Partnerships, Google
  • Andrew Vloyantes, GM of Installed Solutions, Ring
  • Matt Wolf, Head of Partnerships, SimpliSafe


"Over the past decade of keeping people's homes and businesses safe, we've seen that more and more customers want solutions that fit their lives without compromising on security and privacy protections,” said Matt Wolf, Head of Partnerships, SimpliSafe.

CONNECTIONS™ Summit at CES is a one-day executive summit that focuses on the best business models and value propositions in the Internet of Things (IoT), the smart home, and connected and mobile CE and services. The event includes eight executive sessions and a networking reception on January 7, the opening day of CES.

For more information on Parks Associates research or events, visit www.parksassociates.com, or contact sales@parksassociates.com, 972-490-1113. To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at Sherrelle.lewis@parksassociates.com.

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas.

The 2020 CONNECTIONS™ Summit features panels examining successful consumer-focused and channel strategies for IoT, smart home, and connected CE and health solutions. Leading analysts from host Parks Associates present consumer research and moderate expert discussions on crossover opportunities among these ecosystems, with insights on emerging trends, including AI, voice controls, and growing privacy concerns. CONNECTIONS™ Summit at CES is THE place to be to learn about the smart home, get the latest consumer research, and network with strategic decision makers in this growing market.

The 2020 CONNECTIONS™ Summit will take place January 7 during CES, which runs January 7-10 in Las Vegas. Follow the event on Twitter at @CONN_Summit and at #CONNSummit20.

For information about CONNECTIONS™ Summit, contact sales@parksassociates.com or call 972-490-1113 or visit www.connectionssummit.com.

Next: Households with smart home devices own an average of six devices
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