Thursday, November 09, 2017

Consumer Attitudes on Data Security

Parks Associates measures consumer attitudes toward companies that collect and manage their data and privacy and security concerns are an important barrier to overcome. Over two-thirds of consumers prefer to “keep tight control” over access to their data. A similar portion believe it is impossible to keep data private from the companies from which they purchase goods and services.

From the article "Consumer Attitudes on Data Security" by Brad Russell.

Previous: The Open Connectivity Foundation is Simplifying the Smart Home

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2017 Parks Associates. All Rights Reserved.