Thursday, March 17, 2011

Parks Associates examines Cloud Media, Connected CE, IP Value-Added Services, and Mobile Devices and Services at CONNECTIONS™

CONNECTIONS™ to be held June 28-30, 2011, at the Santa Clara Convention Center

Parks Associates today announced the preliminary agenda, featuring the core topic areas of CONNECTIONS™: The Digital Living Conference & Showcase, including mobility and communications, entertainment and content, connected consumer electronics, and cloud-based value-added services.

The three-day event, June 28-30 at Santa Clara, Calif., offers a unique mix of market research presentations, trending data, insight from industry leaders, and discussion of the current strategies and future challenges in providing connectivity and technology services for consumers.

Cloud media is an important topic at this year’s CONNECTIONS™ due to the challenges for this market in reaching its tremendous potential. Parks Associates research finds consumers are highly interested in the cloud concept, notably the prospect of having anytime, anywhere access to their media. However, less than one-third of U.S. broadband households see the value of the digital locker concept specifically for music, photo, or video content, due in large part to current fragmentation of the market.

“Current cloud services are mostly one-way solutions – pushing content to the consumer – and limited to one type of media,” said Kurt Scherf, VP, Principal Analyst, Parks Associates. “For a solution to fit the personal cloud category, it must offer the ability to upload all content to remote storage, enable ubiquitous access from multiple IP-connected devices, and work with multiple formats. At CONNECTIONS™, we will analyze new solutions and the demand for offerings such as online data/backup services that allow consumers to access and update files and content from any connected device.”

Jon Cody, Senior Vice President, Digital Media, Fox Networks Group, will present the opening keynote at CONNECTIONS™ on Wednesday, June 29.

CONNECTIONS™ sponsors include Association Sponsor CEA; Gold Sponsors Affinegy, Allegro, HCL, and Rovi; Silver Sponsors AwoX, LEVEL Studios, a Rosetta Company, and PacketVideo; and Bronze Sponsors iTOK.net and Sonic Solutions. Premier Program Members are Gigle Networks, HCL, Intel, LEVEL, PacketVideo, ProVision Communications, Rovi, Sigma Designs, and Verizon Wireless.

For information, visit www.connectionsus.com or contact 972-490-1113, info@parksassociates.com.

About CONNECTIONS™

Parks Associates' 25th annual CONNECTIONS™: The Premier Connected Home Conference features multiple virtual sessions hosted throughout 2021 focused on the adoption of technology including smart home, security, connected health, energy, home automation and entertainment solutions.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during virtual networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2021 features sessions on March 24, May 12, May 25-26, July 14, August 18, September 22, and November 9-10. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

Next: Parks Associates forecasts number of consumer and home network devices to exceed seven billion worldwide by 2015
Previous: Convergence of Content, Platforms, and Entertainment among the Key Themes at CONNECTIONS™: The Digital Living Conference & Showcase

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