Monday, December 09, 2013

Condé Nast Videos Go 'Over the Top'

The next great migration of Web content will be to television. As connected TVs as well as set-top boxes or such so-called “over the top” (OTT) devices as Apple TV, Roku and now Chromecast attract users, the hunt for digital video is on. After exponential growth online in the last year, Condé Nast Entertainment--the digital video network of its magazine brands--is coming to the Roku box.

Parks Associates reported this fall that 14% of broadband households in the U.S. have some form of streaming media device connected to their TV. Among them, 37% primarily use a Roku box while 24% primarily use Apple TV.

From the article, "Condé Nast Videos Go 'Over the Top'" by Steve Smith. 

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