Complimentary Webcast to Present New HEM Market Strategies

by Julia Homier | Jan. 14, 2014

Lowe's logoParks Associates and Lowe’s are co-hosting a complimentary webcast, "Partner or Compete: Utility Decisions on Home Energy Management” on February 4 at 1 PM CST.

The market for home energy management (HEM) offerings is expanding, bringing in new players and more options to consumers. This webcast presents new research and strategies to transform energy solutions into mass-market offerings through bundling and partnership opportunities. It also examines the role of utilities, which so far have failed to keep pace with the explosion of connected devices in the home.

Presenters from Parks Associates, Lowe’s, and Southern California Edison will examine bundling and partnership opportunities in energy management, convergence in the connected home, and strategies for utilities in designing and monetizing energy management offerings. The webcast will also address consumer research and segmentation based on energy and smart home interest, and the current market conditions for utilities, service providers, OEMs, and retailers

For more information, and to register for this webcast, click here.



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