Tuesday, April 12, 2011

Comcast offers tech aid 24/7

Best Buy's Geek Squad, office supply stores as well as mom-and-pop shops are other popular options for consumers seeking help with electronics, said Kurt Scherf, a vice president with Dallas-based Parks Associates. Parks Associates provides market research and consulting about emerging consumer technologies.

"There's a lot of choices for tech support and the market is fragmented," Scherf said. The timing is right for Comcast to enter the tech support market, he said. Cable companies have worked hard to repair their public image, damaged by a reputation for providing unreliable service, and develop trust among consumers.

"Having the time to build a good rapport with customers has allowed them to build support for a premium service," Scherf said. A recent Parks Associates study shows that a growing number of Internet subscribers expect their web service providers to also offer technical support.

"There is significant opportunity for a company with a well-recognized name," Scherf said.

From the article, "Comcast offers tech aid 24/7" by Jaclyn Trop

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