Monday, June 03, 2013

Smart home webcast reveals new opportunities in Europe for security, energy, and controls

New research from Parks Associates finds 10-15% of U.K. broadband households would adopt a home control service with a £49.99/month service fee. The international research firm will co-host the webcast "Outlook for the Smart Home in Europe" with Securitas Direct – Verisure on Tuesday, June 11, 2013, at 11 a.m. Central European Time (4 a.m. U.S. CT).

This webcast, with market insight from Parks Associates and industry perspectives from Deutsche Telekom (Qivicon), Samsung, and Securitas Direct – Verisure, focuses on the market for connected products and related services in Europe, including emerging opportunities for hardware manufacturers, software developers, and service providers.

Topics:

  • Key conditions for growth of smart home market
  • Current adoption and usage of connected devices, including smartphones and tablets
  • Consumer interest in home safety, security, energy, and controls solutions
  • Opportunities for key market players


Presenters:

  • Tom Kerber, Director, Research, Home Controls and Energy, Parks Associates
  • Jean C. Kiessling, Head of Business Development and Portfolio Management, Deutsche Telekom (Qivicon)
  • Vassilis Seferidis, Director, European Business Development, Samsung
  • Dick Seger, CEO, Securitas Direct - Verisure


“The technology to connect individual devices to the Internet is being applied to numerous products and services, transforming them and adding new value propositions and business models to mature markets,” Kerber said. “In addition, traditionally separate industry verticals, which meet in the home, are being forced together. Security, energy, home controls, communication, and entertainment services are all converging, offering services that overlap, and creating new competition and partnership opportunities.”

Parks Associates research - Security Adoption in Europe

Parks Associates data:

  • 23% of broadband households in the U.K. have an electronic home security system. Less than 20% have one in France and Belgium, and only 6% of German households have a system.
  • By 2020, the U.K. and Spain will have over 20 million smart meters. France and Germany will exceed 30 million.
  • 30-40% of broadband households in the U.K., France, Germany, and Belgium rank smoke/fire detectors as the most important connected home control capability.
  • One-third of German broadband households prefer a home security company to provide connected home monitoring equipment and services. Utilities are the second-most preferred provider but do not score more than 20% of households among any European country.


For more information, contact sales@parksassociates.com, 972-490-1113, or visit www.parksassociates.com.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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