Wednesday, October 02, 2013

Europeans want more content discovery options for TV viewing

Akamai, Com Hem, Rovi, and SAFEVIEW executives speaking at CONNECTIONS™ Europe

Parks Associates European research finds strong demand in Western Europe for TV solutions that personalize and prioritize content. TV subscribers in France, Belgium, the U.K., and Germany all expressed strong interest in an EPG (electronic program guide) feature that displays a viewer's favorite channels first.

The following percentages of broadband households with TV services found this feature highly appealing:

  • 45% in Germany
  • 40% in the U.K. and Belgium
  • 26% in France


Parks Associates European Research - EPG Features and Consumers

The research firm will discuss strategies to improve the customer experience and monetize video services at the eighth-annual CONNECTIONS™ Europe, November 12-13 in Amsterdam. Industry executives will discuss the impact of new entrants in an increasingly crowded European video market, where both Netflix and Hulu are expanding their presence. Netflix has partnered with U.K. cable operator Virgin Media and Sweden's Com Hem to allow users to access Netflix’s library through the providers' TiVo set-top boxes.

"The European video market is becoming more competitive, with OTT services, free and paid VoD, and cloud DVR offerings changing the dynamics of the ecosystem," said Stuart Sikes, President, Parks Associates. "These offerings are creating new pressure on EPG and content discovery solutions to provide differentiation. European consumers are most interested in features that help them find programming, such as customized channels, keyword programming search, and personalized recommendations. At CONNECTIONS™ Europe, we will discuss strategies to capture subscriber interest and counter current frustrations with disappointing content-discovery options."

In the session "Discovery and Personalization for TV Services," speakers will present strategies to align offerings with consumer expectations and the new technologies that enhance the video experience and create one-on-one relationships with the end user. The session features the following speakers:

  • Stuart Cleary, Director Product Marketing, Media, EMEA, Akamai
  • Olaf Loerz, Director, Product Management, Rovi
  • Johan Nilsson, Head of Analysis & Competitive Intelligence, Com Hem
  • Ignacio Rebollo, CEO, SAFEVIEW


CONNECTIONS™ Europe keynotes:

  • Paul Dawes, Executive Vice President, General Manager, iControl Networks
  • Dick Seger, CEO and President, Securitas Direct - Verisure
  • Patrice Slupowski, VP, Digital Innovation & Communities, Orange


Event sponsors
are iControl Networks, Amdocs, AT&T, PlanetEcosystems, SAFEVIEW, Securitas Direct - Verisure, Sigma Designs, Sutherland Global Services, AlertMe, Intamac, Linear, and INSTEON.

For more information, visit http://www.connectionseurope.com or contact sales@parksassociates.com, 972-490-1113.

About CONNECTIONS™ Europe

CONNECTIONS™ Europe: Strategies for Security and Smart Home will be a virtual conference taking place 10-12 November 2020, as part of the CONNECTIONS™ Community. This virtual conference and networking experience will host multiple webinars leading up to the November event, with analyst insights, interactive panels, roundtable discussions, and special networking, taking place July 15, July 29, Aug 19, Sept 16, Oct 7, and Oct 28.

Produced by Parks Associates, the 14th annual CONNECTIONS™ Europe is an executive conference focused on innovative business models, industry partnerships, and technology advancements for smart home solutions, cloud services, and value-added services, including energy management and connected health services.

CONNECTIONS™ Europe combines networking opportunities with visionary keynotes and conference sessions focused on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations for strategic partnerships and monetization opportunities. http://www.connectionseurope.com

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

Next: CONNECTIONS™ Europe addresses strategies to build interoperability in the smart home
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