Wednesday, October 10, 2012

CONNECTIONS™ Europe: Western European online and mobile video advertising revenues to reach $4 billion in 2016

YuMe to Keynote Parks Associates Executive Conference, November 13-14 in Amsterdam

Parks Associates today announced Owen Hanks, General Manager, Mobile, Europe, YuMe, will deliver the closing keynote at CONNECTIONS™ Europe, following a day of sessions and research presentations on monetization and business models for multiscreen services and video value-added services. The international research firm, which hosts the executive conference 13-14 November in Amsterdam, forecasts Western European online and mobile video advertising revenues will reach $2.3 billion in 2012.

CONNECTIONS™ Europe focuses on video value-added services and features executive speakers from service providers Orange, Sky Deutschland, Deutsche Telekom AG, and Ziggo. Broadband providers will equip their customers with over 75 million routers and residential gateways worldwide in 2012, increasing to over 120 million by 2017. These devices will deliver advanced video services, but given current economic challenges and consumer resistance to new fees, providers must explore new business models, including advertising-based services, to drive early adoption.

 “The expansion of video services to multiple platforms is creating new opportunities for advertising, multiscreen services, value-added services like tech support, and user interfaces,” said Stuart Sikes, President, Parks Associates.  “Providers must find ways to subsidize new services through partnerships and advertising in order to monetize the increased cost of new services. At CONNECTIONS™ Europe, we will discuss these strategies, plus ways to move consumers into premium video services.”

Mr. Hanks will address the changing advertising landscape at 15:45 on November 14. Parks Associates forecasts Western European online and mobile video advertising revenues will reach $4 billion in 2016. In North America, online and mobile video advertising revenues will grow from $3.5 billion in 2012 to over $6 billion in 2016.

CONNECTIONS™ Europe Sponsors: Digitalsmiths; GreenPeak Technologies; myStrom AG, a subsidiary of Swisscom; PacketVideo; People Power Company; Sigma Designs; iMediaShare; NewBay Software; MyHomeServices.

Visit http://www.connectionseurope.com or contact sales@parksassociates.com, 972-490-1113 for more information.

About CONNECTIONS™ Europe

Produced by Parks Associates, the 12th-annual CONNECTIONS™ Europe is a two-day executive conference focused on the impact of IoT on the consumer. The event explores innovative business strategies, new crossover industry partnerships, and advancements in IoT (Internet of Things) solutions that are creating more consumer engagement and business opportunities for smart home, cloud services, and connected entertainment solutions. Parks Associates industry analysts moderate all sessions, with discussion, insights, and networking with leading executives representing all IoT ecosystems. 

CONNECTIONS™ Europe will take place 1-2 November 2017 in Amsterdam at the the Amsterdam Marriott Hotel in Amsterdam. http://www.connectionseurope.com

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.

http://www.parksassociates.com

Next: Broadband service providers worldwide to deploy 120 million residential gateways and routers in 2017, up from 75 million this year
Previous: U.S. connected home service bundle revenues will reach $500 million in 2012

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