Thursday, January 04, 2018

30% of U.S. broadband households very interested in controlling smart home and entertainment devices with same remote

CONNECTIONS™ Summit at CES explores smart home crossover opportunities at CES® 2018

Parks Associates today announced new research showing 42% of U.S. broadband households find at least one tested smart home use case for entertainment very appealing. The ability to control TVs, set-top boxes, streaming media players, and smart home devices with the same remote is the most popular use case; 47% find it appealing, including 30% who rank it as very appealing.

Research firm Parks Associates will examine consumer interest in smart home crossover opportunities for energy, health, insurance, entertainment, and other IoT industries at the CONNECTIONS™ Summit: IoT and the Smart Home on January 9 at CES® 2018 in Las Vegas. The event features sessions focused on the changing technology landscape for consumers and the challenges for innovative technologies in transitioning from early adopters to the early majority.

Appeal of Entertainment Use Cases for the Smart Home | Parks Associates

“Traditionally consumer interest in the smart home focuses primarily on safety and security and other pragmatic use cases, with adjacencies in health and energy scoring interest levels around 50%,” said Elizabeth Parks, SVP, Parks Associates. “Innovations such as voice control have increased consumer interest in solutions that enhance the entertainment experience, and we look forward to discussing these changes at CONNECTIONS™ Summit.”

CONNECTIONS™ Summit topics include strategies to improve the user experience, leading value propositions for smart products and services, new partnership opportunities, and the impact of AI and data analytics within the smart home ecosystem.

CONNECTIONS™ Summit sponsors include Homematic IP, Vivint Smart Home, Brilliant, Carrier, Chamberlain Group, Cirrent, Deutsche Telekom, Greenwave Systems, Hive, Intel, iQor, LUX Products, mnubo, NXP, Plasmatic Technologies, Prodea, ROC-Connect, and Zigbee Alliance.   

Research from Parks Associates shows:

  • 67% of U.S. broadband households find receiving alerts when someone enters the home appealing.
  • 54% of broadband households find at least one tested energy management use case for the smart home highly appealing.
  • 60% of security system owners find the ability to control their security systems using voice appealing.

CONNECTIONS™ Summit sessions include:

  • Smart Home Platforms: Unlocking Consumer Value
  • Moving the Smart Home beyond Early Adopters
  • Voice Control: Improving the Smart Home Experience
  • Support, Privacy, and Connected Consumers: Providing a Seamless Experience
  • DIY Smart Home Security: The Next Big Opportunity
  • Smart Home and Interoperability: Expanding Ease of Use
  • Creating Compelling IoT Services with AI and Data Analytics
  • Smart Home and IoT: Health and Wellness Applications

Summit supporters include Antenna, B2 Group, BayPay Forum, Bedrock Learning, Best Web Design Agencies, Bestseos.com, Bluetooth SIG, BoogarLists, CABA, CIOReview, CoPE, Conference Guru, Cord Cutters News, Council, CrowdReviews.com, Digital Entertainment Group, Digital Trends, Entertainment Merchants Association, FierceCable, FierceOnlineVideo, FierceTelecom, FierceWireless, FierceWireless Tech, Finpro, GeoMarketing, HomeGrid Forum, Hometoys, Innovation & Tech Today, Intergetic Forum, IoT Consortium (Platinum Supporter), IoT Weekly News, ISE Magazine, KNXtoday, LonMark International, MoCA, oneM2M, Open Connectivity Foundation, Payments & Cards Network, PharmaVoice, Predicting our Future, Smart Grid Spain, TelcoProfessionals, Telecompaper, Topseos.com, TWICE, and Visibility Magazine.

For information about Parks Associates, visit www.parksassociates.com. To speak with an analyst or to request research, contact Julia Homier at julia.homier@parksassociates.com, 972-996-0214.

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas.

The 2018 CONNECTIONS™ Summit features panels examining successful consumer-focused strategies in designing and deploying IoT, smart home, and connected CE and health solutions. Leading analysts from host Parks Associates present consumer research and moderate expert discussions on crossover opportunities among these ecosystems, with insights on emerging trends, including AI, voice controls, and growing privacy concerns. CONNECTIONS™ Summit at CES is THE place to be to learn about the smart home, get the latest consumer research, and network with strategic decision makers in this growing market.

The 2018 CONNECTIONS™ Summit will take place January 9 during CES in Las Vegas. Follow the event on Twitter at @CONN_Summit.

For information about CONNECTIONS™ Summit, contact sales@parksassociates.com or call 972-490-1113 or visit www.connectionssummit.com.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.

http://www.parksassociates.com

Next: CONNECTIONS™ Summit at CES 2018 to examine strategies to broaden adoption of smart home and IoT solutions
Previous: More than 20% of U.S. broadband households plan to buy a voice-controlled smart speaker with personal assistant in 2017

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2018 Parks Associates. All Rights Reserved.