Thursday, December 14, 2017

More than 20% of U.S. broadband households plan to buy a voice-controlled smart speaker with personal assistant in 2017

CONNECTIONS™ Summit at CES® voice session features executives from Brilliant, Google, Greenwave Systems, Intel, Samsung Electronics America, and Sensory

Parks Associates today announced new research showing 22% of U.S. broadband households plan to buy a voice-controlled smart speaker with personal assistant in 2017. Consumer interest in voice innovations continues to grow as the voice-first ecosystem expands into new categories, products, and interactions. The international research firm will explore this key IoT market trend when it hosts the 12th-annual CONNECTIONS™ Summit: IoT and the Smart Home on January 9 at CES® 2018 in Las Vegas.

CONNECTIONS™ Summit features multiple sessions that examine strategies to drive mass-market adoption of smart home products and solutions. Topics include partnership opportunities, the impact of voice on the user experience, and advances in AI and data analytics. CONNECTIONS™ Summit sponsors include Homematic IP, Vivint Smart Home, Brilliant, Carrier, Chamberlain Group, Cirrent, Deutsche Telekom, Greenwave Systems, Hive, Intel, iQor, LUX Products, mnubo, NXP, Plasmatic Technologies, Prodea, ROC-Connect, and Zigbee Alliance.

Dedicated Personal Assistants: Ownership and Purchase Intent | Parks Associates

“It’s still early days for the voice-first market, but rapid early adoption of products like smart speakers with personal assistants, at 12% of U.S. broadband households by year-end 2016, demonstrates the need and demand for a natural and easy-to-use interface,” said Dina Abdelrazik, Research Analyst, Parks Associates. “Natural language processing for voice technologies happen in the cloud, so real-time updates can be made quickly once consumer realities unfold. Multiple channels, from custom to direct-to-consumer retail, will focus on expanding the voice-enabled UX in 2018.”

Abdelrazik will moderate the session “Voice Control: Improving the Smart Home Experience” at 10:50 a.m. on Tuesday, January 9. This session explores the potential for voice as the primary user interface for the smart home and the data and intelligence needed to improve the consumer experience. Joining Abdelrazik on the panel are the following speakers:

  • Aaron Emigh, CEO & Co-founder, Brilliant, Inc.
  • Jim Hunter, Chief Scientist & Technology Evangelist, Greenwave Systems, Inc.
  • Miles Kingston, GM, Smart Home Group, Intel Corp.
  • Todd Mozer, CEO, Sensory
  • Nana Murugesan, VP & GM, Services & New Business, Samsung Electronics America
  • Mark Spates, Product Lead for Smart Home, Google

"As voice computing becomes more capable and useful, consumers naturally want it throughout their home," said Aaron Emigh, CEO, Brilliant. "In the near future, voice computing will be built right into the walls of the house."

"Sensory is seeing the demand for smart speakers explode,” said Todd Mozer, CEO, Sensory. “Our customer base has more than doubled in the last year primarily driven by smart speakers all over the world."

For more information about Parks Associates, visit www.parksassociates.com. To speak with an analyst or to request research, contact Julia Homier at julia.homier@parksassociates.com, 972-996-0214.

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas.

The 2018 CONNECTIONS™ Summit features panels examining successful consumer-focused strategies in designing and deploying IoT, smart home, and connected CE and health solutions. Leading analysts from host Parks Associates present consumer research and moderate expert discussions on crossover opportunities among these ecosystems, with insights on emerging trends, including AI, voice controls, and growing privacy concerns. CONNECTIONS™ Summit at CES is THE place to be to learn about the smart home, get the latest consumer research, and network with strategic decision makers in this growing market.

The 2018 CONNECTIONS™ Summit will take place January 9 during CES in Las Vegas. Follow the event on Twitter at @CONN_Summit.

For information about CONNECTIONS™ Summit, contact sales@parksassociates.com or call 972-490-1113 or visit www.connectionssummit.com.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.

http://www.parksassociates.com

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