Monday, January 06, 2014

Nearly 50% of U.S. broadband households use OTT video

CONNECTIONS™ Summit at CES 2014 features consumer research and business strategies on smart home services, Internet of Things, connected CE, and tech support

New research from Parks Associates finds subscribers of OTT (over-the-top) services spend more per month renting and buying video downloads than the average household, which contributes to the success of Amazon’s business model of integrating transactional services with its Amazon Prime subscription service. Two-thirds of Amazon Prime Instant Video subscribers use Amazon transactional service. Parks Associates will address these changing issues in the smart home and entertainment industries at the CONNECTIONS™ Summit at CES on January 7, 2014, in the Las Vegas Convention Center (LVCC), North Hall, N264.

The CONNECTIONS™ Summit features six executive sessions covering topics including connected CE and home services, tech support, and second-screen services, as well as an invite-only reception sponsored by Lowe's.  Media are invited to attend, and CES badges are honored for onsite registration.

"The role of OTT content in the connected home and its impact on other services will be key topics at the CONNECTIONS™ Summit and CES 2014," said Brett Sappington, director, research, Parks Associates, who will also participate in Broadband Unlimited at CES, in the session “Connected TVs and the Re-Making of an Industry” on January 6, 1:20-1:50 p.m. "Our research shows roughly 50% of U.S. broadband households use subscription or transactional OTT video and OTT users spend more on video in general than the average household. Not counting pay-TV services, OTT subscribers spend $67 per month on video  versus $40 on average for all U.S. broadband households. The overwhelming majority of OTT users also have pay-TV service."

"Amazon Prime subscribers report their expenditure on rented and purchased downloads is increasing," said John Barrett, director, Consumer Analytics, Parks Associates. "Netflix subscribers are more likely to say expenditure in all other categories has decreased—a fact that may reflect Netflix’s reliance on a single revenue model. Redbox Instant subscribers, conversely, are more likely to say expenditure is increasing in all categories."

CONNECTIONS™ Summit sponsors include, Amdocs, ARRIS, AT&T Digital Life, Cisco, Lowe's, Pie Digital, Radialpoint, SmartOTT, Technicolor, and Z-Wave. Premier sponsors are Lowe's, MphasiS, Qualcomm, Securitas Direct - Verisure,, and Z-Wave.

CONNECTIONS™ Summit at CES 2014 Sessions, January 7, at the Las Vegas Convention Center (LVCC), North Hall, N264:

Home Monitoring and Control: Attracting New Subscribers, 9:15-10:30 a.m.

Jim Johnson, EVP, General Manager, iControl Networks

Benoît Joly, SVP Marketing & Smart Life, Technicolor

Jay Kenny, VP, Marketing,

Kevin Meagher, VP, Smart Home, Lowe's

Kevin Petersen, President, AT&T Digital Life

Adam Tichelaar, Director, Connected Home Solutions & Program, Amdocs

Consumer Tech Support: Advanced Tools and Infrastructure, 10:30-11:45 a.m

Alan Atkins, VP and Global Head M2M, Wipro Technologies

Manoj (Marc) Chandiramani,VP, Technical Solutions Group, Quatrro Global Services

Frank Kouretas, VP, Products and Marketing, Radialpoint

James Morehead, VP, Product Management and Corporate Marketing,, Inc.

John Orcutt, CEO, Pie Digital

Ratul Sengupta, Vice President, Technology Enabled Services and Platform Solutions, Sutherland Global Services

The Internet of Things: Connected Home Platforms and Devices, 12:00-1:15 p.m.

Shane Dyer, President, Arrayent, Inc.

Derek Elder, SVP & GM, ARRIS Group

David Foote, CTO, Hitachi

Ashu Joshi, Product Manager Connected Life Solutions, Cisco

Tobin Richardson, Chairman & CEO, ZigBee Alliance

Mark Walters, Chairman, Z-Wave Alliance

Monetizing Second-screen Services, 1:15-2:30 p.m

Eric Anderson, VP, Content and Product Solutions, Samsung

Jason Forbes, EVP & Managing Director, Zeebox USA

Adam J. Lowy, GM, Interactive & Advanced TV, DISH

Ashwin Navin, CEO and Co-Founder, Samba TV

Daniel Riddell, VP - Operations, SmartOTT | Wild TV

Hardie Tankersley, VP Digital Product, Platforms,& Innovation, Fox Broadcasting

Evolution of the Smart TV, 2:30-3:45 p.m.

Richard Bullwinkle, Head, US Television Innovation, Samsung

Michael Collette, CEO, Cognitive Networks

Eric Johnson, EVP, Multimedia Sales, ESPN

Wendell Wenjen, Director, Advertising and Interactive TV Platforms, LG Electronics

Stephen White, President, Gracenote

New Connected CE Business Models, 3:45-5:00 p.m.

Mark Carroll, VP, Product Management, Qualcomm Atheros

Michael Hawkey, VP & GM, Sling Media

Michael Lantz, CEO, Accedo

Scott Rosenberg, VP Business Development, Roku

David Rudnick, CTO, Delivery Agent

Parks Associates will be in Booth #21935 in South Hall 1 throughout 2014 International CES. An invitation-only networking reception, sponsored by Lowe's, will start at 5:30 p.m. Go to to request an invitation.

Analysts are available to comment on CES announcements and launches. Contact Holly Sprague at for information, including specific research data requests. For more information, visit

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. In 2023, the executive event features one day of panel discussions on the state of the smart home, connected health, home security, and new home services, with trends and implications for connected consumers and opportunities for companies to build new revenues and develop innovative business models.

The 17th annual CONNECTIONS™ Summit will take place January 5 during CES, which runs January 5-8 in Las Vegas. Parks Associates hosts a day of sessions at the Venetian Hotel, Lando 4304, followed by a networking reception. Follow the event on Twitter at @CONN_Summit.

For information about CONNECTIONS™ Summit, contact or call 972-490-1113 or visit

Next: Parks Associates to feature sessions on Internet of Things and smart home technologies at CONNECTIONS™ Summit at CES in 2015
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