Friday, May 08, 2015

Cablevision Grabs the OTT Ring and Goes for It

Cannibalization risk aside, ignoring consumption trends could be riskier than attempting to thwart them. The average consumer is clearly more

interested in streaming than they ever have been—and if a pay-TV provider can enable it, so much the better.

Research from Parks Associates shows that 27 percent of U.S. broadband households now own a streaming media device while Internet access is near-ubiquitous at 90 percent. Also, more consumers bought a streaming media device than a Blu-ray player in the last 12 months.

"The paradigm is changing, thanks to the growing amount of [online video] and over-the-top (OTT) content available to connected CE, which has allowed streaming media devices to carve out a key niche in the connected home," explained Barbara Kraus, director of research, Parks Associates.

From the article "Cablevision Grabs the OTT Ring and Goes for It" by Tara Seals.

Next: 4K Has Come a Long Way, Has Farther Yet to Go
Previous: OTT Extravaganza: An Explosion of Choice Should Put Cable on Notice

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