Cable Show Lunch -- Engaging the Consumer: Opportunities and Challenges in the Evolution of TV

by Elizabeth Parks | Mar. 26, 2009

Going to the Cable Show?

Join research firm Parks Associates at a lunch presentation, Engaging the Consumer: Opportunities and Challenges in the Evolution of TV, on Thursday, April 2 at 12:45.
Sponsored by Macrovision and Hosted by Parks Associates

Moderated by: Jayant Dasari, Research Analyst, Parks Associates

Speakers include:
Bob Benya, Senior VP, Video Product Strategy, Time Warner Cable
Jeff Bonin, Vice President & GM, Alticast
Richard Bullwinkle, Chief Evangelist, Macrovision
David Grubb, VP Business Development, Motorola
Steve Necessary, VP Video Strategy, Cox Communications

This special lunch session, sponsored by Macrovision, discusses the challenges for operators as they develop and deploy innovative services and business models. In addition, the participants will address the impact of open standards such as tru2way, both in the short term on operators’ ability to develop interactive applications and their long-term influence on the evolution of the TV viewing experience.

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