Monday, December 16, 2013

Cable, Wireless Players Try to Snare Piece of $4.2B Connected-Home Business

As one of the segment's most-established players, ADT is taking on fresh competition from players like AT&T and Comcast. "Broadband was a growth engine [for cable and telecom companies] for a long time, but that has now plateaued," said Tom Kerber, director of research, home-controls for Parks & Associates. They're "looking for the next big thing to drive growth."

Only 2% to 3% of U.S. households have at least some smart-home control, he said, but that figure is higher among the 25% of broadband households that already have a home-security system. Parks estimates that 18% of those homes will have at least one smart-home component by the end of the year.

From the article, "Cable, Wireless Players Try to Snare Piece of $4.2B Connected-Home Business" by Beth Snyder Bulik.

Next: Study: Consumers Don't Know What AdChoices Privacy Icon Is
Previous: Roku Tees Up $12M Holiday Campaign to Compete With Apple TV, Xbox One


    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2021 Parks Associates. All Rights Reserved.