Building a Seamless Smart Home Experience: New Approaches to Differentiate

by Parks Associates | May. 13, 2019

A number of market developments and trends are impacting the security industry, leading to changes in business models, enhancements in current product offerings, and new solutions that appeal to the 70% of households without traditional security systems. Monitoring has become a commodity in the residential security market, as such, companies are looking at ways to differentiate themselves and stay competitive long-term.

Approaches to differentiation include business model shifts, incorporating DIY solutions, and adding additional RMR generating opportunities through adjacent services.

Parks Associates Interest Add Ons Home Security Systems Chart

Moderated by Dina Abdelrazik, the CONNECTIONS™ session, “Home Security and Controls: Opportunities beyond Traditional Use Cases,” addresses the changing dynamics in the security industry, including new technologies that will challenge traditional models while expanding its appeal. Speakers examine the growth in self-installed/DIY systems, the addition of interactivity, and changes in consumer behavior.

This session takes place on Thursday, May 23 from 8:30 a.m. to 9:30 a.m. Speakers include:

  • Jennifer Doctor, Sr. Director Product Management, Tyco Security Solutions, Building Technologies & Solutions, Johnson Controls
  • Gabe Halimi, CEO, Flo Technologies
  • Chris Johnson, Chief Strategy Officer, Brinks Home Security
  • Kevin Kraus, Director Technology and Partner Integration for Yale and August Locks, ASSA ABLOY
  • Dave Mayne, Vice President of Product Management, Alula


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