Friday, May 01, 2015

Are Fitness Stats the 'Frequent-Flier Miles' of the Insurance Industry?

Lots of potential customers may be predisposed to the plan. Parks Associates' Wearables Research study found that 52 percent of the 8.5 million U.S. broadband households now planning to buy a smart watch will then use it to track their fitness activities. So why not share the good news and benefit?

The company estimates that a 45-year-old couple of average health buying Protection UL (universal life) policies of $500,000 each could save more than $25,000 on their premiums by the time they reach 85, via Vitality.

From the article "Are Fitness Stats the 'Frequent-Flier Miles' of the Insurance Industry?" by Jonathan Takiff.

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