Tuesday, March 17, 2015

Apple Watch: Here's Why We All Need One

Industry analysts are banking that consumers want just that opportunity, with one expecting 30 million Watch buyers when the wearable goes on sale April 24. That represents about 10 percent of current iPhone users. Research firm Strategy Analytics is not so bullish, projecting Apple will sell 15 million Watches before the end of the year; yet capture 55 percent of the global wearable market this year.

Parks Associates is a bit more optimistic than Strategy Analytics in predicting Apple will sell between 15 million and 20 million Watch devices this year. Part of the expected strong adoption, however, is tied to overall consumer demand to wearables. A recent Tractica report projects the global wearable device market will spike from the 17 million shipments back in 2013 to 187.2 million by 2020, representing a 34 percent market growth.

From the article "Apple Watch: Here's Why We All Need One" by Judy Mottl.

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