Apple TV sales only up 35%

by | Mar. 2, 2010

Wow - probably the strongest evidence to date that consumers are strongly resisisting the addition of more set-top boxes in their homes comes from Apple's COO Tim Cook. As quoted in the Silicon Alley Insider, Cook noted that Apple TV is in a market that's very small. He said that Apple TV sales in the last quarter increased by by 35% in a unit basis year-over-year.


Tags: smart TV

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