Tuesday, December 02, 2014

Apple TV is Losing Market Share, Falls to Third Most Popular Streaming Media Device [Chart]

The Apple TV is losing market share, slipping from 26% share last year to 17% this year, and falling from the second most popular streaming media device to the third.

According to Parks Associates, 10% of U.S. broadband households purchased either a streaming media player or stick in the first three quarters of 2014, already matching sales from 2013. The research finds Roku is still the leading brand with 29% of sales, but Google Chromecast (20%) has supplanted Apple TV (17%) in second place. New entrant Amazon Fire TV is in fourth place with 10%. Consumer content choices are also increasing, with Showtime and Sony planning to launch their own OTT video services to compete with Netflix and HBO.

"Nearly 50% of video content that U.S. consumers watch on a TV set is non-linear, up from 38% in 2010, and it is already the majority for people 18-44," said Barbara Kraus, Director, Research, Parks Associates. "The market is changing rapidly to account for these new digital media habits. Roku now offers a streaming stick, and Amazon’s Fire TV streaming stick leaves Apple as the only top player without a stick product in the streaming media device category."

From the article "Apple TV is Losing Market Share, Falls to Third Most Popular Streaming Media Device [Chart]."

Previous: Roku and Chromecast Top Apple TV as Most Used Streaming Devices in the U.S. [Chart]


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