Thursday, December 05, 2013

Apple Tops Dell as Most Sought After Desktop Computers

According to new a survey done by market research firm Parks Associates (via CNET), Apple desktops have become the most sought after desktop computers this holiday season, beating out longtime holiday desktop leader Dell and other competitors such as HP and Acer. This marks the first time that Apple products have taken the top spot in the history of the survey, as the company was ranked 3rd in the category in 2011 and 2nd in 2012. The Apple TV also remained at the top spot for the most sought after streaming media device, topping the Roku TV.

“Apple topped the list of intended brands for desktop purchases for the first time this year,” said John Barrett, director, Consumer Analytics, Parks Associates. “In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE categories.”

From the article, "Apple Tops Dell as Most Sought After Desktop Computers" by Richard Padilla. 

Next: Roku CEO Calls Apple TV a 'Money Loser', Says Product is 'Essentially' an Accessory for iPad
Previous: 14% of Households Use Streaming Media Devices, Roku More Popular Than Apple TV

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