Thursday, July 10, 2014

Apple Still Treating Apple TV as a Hobby and it Shows

Today, a report has come out that shows Apple TV losing steam among consumers, even as interest in set-top boxes rises. With these low numbers, it appears that Apple still considers the streaming media player to be just a hobby.

The report, published by market research firm Parks Associates, shows that interest in set-top boxes have grown significantly over the past year and an estimated 25 percent of U.S. households will have a streaming media player by 2015. The Roku made up nearly half of all devices purchased in the U.S. in 2013 with 46 percent, while Apple was far behind with only 26 percent.

The report also showed that Roku is the most used set-top box in the market. According to Parks Associates, 44 percent of U.S. households use their Roku the most, while only 26 percent use Apple TV the most. This gap has widened in the past year. Last year’s report showed 37 percent of households using Roku the most and 24 percent using Apple TV the most.

Analysts point to the diverse content available on Roku as a reason for its popularity. Not only does Roku have a robust Netflix playback service, but it also offers more than 1,700 “channel” apps, each with different offerings and price points.

From the article "Apple Still Treating Apple TV as a Hobby and it Shows" by Lory.

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