Monday, December 09, 2013

Apple Still Tops Smartphone Market While Samsung Makes Gains

Fortunately, for Apple, it’s the holiday season and, according to market research and consulting company, Parks Associates, it looks like this year will be a good one for Apple when it comes to product sales. Parks Associates’ research indicated Apple dominates seven key categories of planned holiday purchases, including smartphones.

Of course, planned purchases are not the same as actual purchases. John Barrett, director of consumer analytics at Parks Associates said, "Being the ‘preferred’ brand is certainly an advantage, but consumers can still change their minds."

From the article, "Apple Still Tops Smartphone Market While Samsung Makes Gains" by Jim Probasco.

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