Advertising dollars shifting from traditional formats to addressable advertising

by Mindi Sue Sternblitz-Rubenstein | Mar. 19, 2010

webcast logoAd budgets and consumer video viewing are shifting to the Internet, and emerging digital media platforms are threatening the traditional television advertising business. In 2010, 40% of ad or media agency buyers will shift 11 to 15% of total traditional or cable TV budgets to addressable advertising campaigns while 16% will move more than 20% of total TV ad budgets.

Register today for the webcast on March 25 and learn more about changes in the TV advertising industry.


Tags: Webcast

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