Thursday, July 09, 2015

4K Has Come a Long Way, Has Farther Yet to Go

The 4K Ultra HD market is developing faster than anyone thought that it would—with TV shipments escalating, more and more content availability and advances being made in compatible home set-top boxes. That said, there are certain arenas that still need to follow suit with adaptability and preparedness for this expanding space, like content security, and delivery mechanisms that can address 4K bandwidth requirements.

UHD TV penetration is expected to reach 61 percent in North America by 2020, according to ABI Research, which is higher than what had been expected. And, more than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018, according to Parks Associates.

Impressive numbers, but it’s important to keep everything in perspective.

“To enjoy the true benefits of 4K, three things need to be present: the television, the content, and a way to get the content to the TV,” said Brett Sappington, director of research at Parks Associates. “4K can deliver an enhanced experience to viewers, but these three factors are not yet aligned. Getting 4K content to the TV remains a key challenge as is the pace of production of 4K content.”

From the article "4K Has Come a Long Way, Has Farther Yet to Go" by Tara Seals.

Next: With Connected TVs Increasing, Cable Must Adapt
Previous: Cablevision Grabs the OTT Ring and Goes for It

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