Friday, July 10, 2015

20% Of Young Adults Are Using Someone Else’s Netflix, HBO Go Passwords

Are you piggybacking on the Netflix, HBO Go, Amazon Prime, Hulu, etc, account of a friend or family member? A new report claims that you’re part of the 6% of U.S. households that are costing these companies $500 million in revenue this year.

This is according to a new report from Parks Associates, which found that 1-in-5 young adults in the U.S. are using someone else’s account to watch a streaming (or over-the-top [OTT]) video service.

That number drops significantly to 10% for the next age group (25-34), and declines even further after that, though there is a slight bump in the 55-64 age group, implying that some older parents are using their young adult offsprings’ accounts to watch Orange Is the New Black and Transparent.

Parks claims that this credential sharing leads to a $500 million loss of direct revenue to the industry.

From the article "20% Of Young Adults Are Using Someone Else’s Netflix, HBO Go Passwords" by Chris Morran.

Next: This Graph May Explain Why Cable Companies Aren’t Rushing To Get Into Standalone Streaming
Previous: 1-In-10 U.S. Households Sharing Passwords For Netflix & Other Streaming Services

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